about research strategy group

Our philosophy of “whatever it takes” is ingrained in all of our research consultants. Our team always ensures clients are put first.

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exceptional work / exceptional people

We provide our clients with comprehensive market research services and consider ourselves to be one of the most agile full-service research consultancies in North America. We utilize AI, language models, predictive models, and other machine processes to provide our team of experts with enhanced, efficient, and expanded datasets and data collection tools. As your strategic partner, we then make sense of the data within the context of your business to deliver unique insights and strategic recommendations. 


When you work with us, you’ll benefit from the fact that our team has a mix of experience and perspectives. How? We find, the more diverse the team, the richer and more valuable the outcomes. Our people are researchers with a commitment to solving our clients’ problems. Collaboration is at the heart of what we do. Our office is open plan for a reason. Everyone is accessible to help each other out because we believe that this results in better outcomes for our clients and a better environment for our team.


our team

Our exceptional client work is delivered by our dedicated team – an incredible roster of talented professionals. Both of our global managing directors are at the cutting-edge of the insights industry and have over 25 years of experience in the market research and strategic consulting industry.

Managing Director, Jim Peterson, has advised some of North America’s most significant private and public institutions. Jim is dedicated to leveraging the latest techniques to help clients better understand and serve their customers’ needs.

Managing Director, Anne Coulter, has spent time with some of Canada’s largest research companies. She has unique expertise in advanced quantitative methods, and in designing custom solutions for our clients’ most complex business problems.

Research Director

Jasmin has over 10 years of research experience and has worked with clients in North America, Europe and Asia.

Executive Vice President

Joe has been applying creative problem-solving skills to help clients build their businesses for over 20 years.

Consumers can run from Thelma, but they can't hide - give her enough time and she’ll discover all the deep dark secrets that they won’t…

Dr. Michael Bloomfield is an anthropologist with a PhD from the University of East London in England. He has spent 15 years working in semiotics…

Vice President

Brooke has over 15 years of quantitative market research experience, and over the years has worked on both the supplier and client-side.

Managing Director, Global

Anne, Managing Director, is an expert in advanced quantitative methods, with an expertise in discrete choice modeling and segmentation.

Senior Research Associate

Sarah holds a M.A. and PhD in experimental and cognitive psychology from York University. She investigated multisensory

Senior Research Manager, Design Strategist

Sergio helps devise solutions to complex problems and build bridges between stakeholders by interweaving systems thinking and design thinking

Vice President

Andrew has experience researching and marketing Gambling, Sports & Entertainment, Hospitality and Events working on a variety of studies including ad testing, UX design and…

Associate Vice President

Having worked in market research for over 20 years, Patty has extensive experience in delivering strategic insights and developing successful partnerships with clients across a…

Vice President, Design & Foresight

Tyler is a research and strategy consultant focused on how people experience, interpret and co-create meaning with all things designed – communications, systems, products, digital…

Vice President, Data Analytics

Bret Goble has joined RESEARCH STRATEGY GROUP’s Quantitative Practice as Vice President, Data Analytics.

Business Consultant

Pat has an extensive market research background with client, ad agency and supplier experience.

Executive Vice President & Humanist, Healthcare

Melanie, RESEARCH STRATEGY GROUP’s Executive Vice President and Humanist, has expertise in both quantitative and qualitative disciplines — working across numerous sectors, specializing in healthcare,…

Celeste has over 25 years of marketing research experience – across both qualitative and quantitative methodologies – working with many of Canada’s largest companies fulfilling…

Senior Vice President

Amy has always been fascinated by what makes people tick.

Senior Research Manager

Rain is a results-driven Consumer Insights/Market Research Professional with over ten years of experience of leading complex research projects, delivering trusted, fact-based insights synthesizing analytics…

Manager, Marketing Communications

Nicole Mackereth brings 20+ years of experience in communicating complex topics to diverse audiences.

Research Director

Caroline has 30 years’ experience of exploring people’s motivations and behaviours. She has worked with clients in the UK, Europe and North America.

Research Director

Deniz is an accomplished public sector executive and an experienced market researcher. She has worked for Canada’s largest market research companies.

Executive Vice President

Paul joins us after a 25 year career at Kantar Canada, where he held several senior roles in Insights, Customer Experience, and Healthcare.

Senior Vice President, Healthcare

Sarah is a qualitative and quantitative research specialist with over 20 years of market research experience in Canada and the US

Managing Director, Global

Jim is a founder and Managing Director of RESEARCH STRATEGY GROUP.

Renken Consulting

Dr. Tim Renken is president of Renken Consulting Inc.

T.Rudmik & Associates

Adam Rudmik, the senior analyst and consultant at T.Rudmik & Associates, has been employed in the field of market research since graduating from Queen’s University…

T.Rudmik & Associates

T.Rudmik & Associates is a Toronto based market research consulting firm that has operated as a strategic partner with RESEARCH STRATEGY GROUP over the past…

Non-Executive Director

Danny is the founder of DRC Marketing Consultancy, which helps brands and agencies to grow by efficiently creating and using insight, data and analytics.

Research Director

Judy is a strategic researcher with 30 years’ experience working across sectors, including healthcare, global communications, and brand positioning strategy.

Associate Vice President

Pancham is a quantitative market research specialist with around 15 years of experience.

Senior Consultant Emeritus

Chris is a quantitative researcher with over 25 years of experience spanning both the research supplier and research buyer sides of the business.

black and white photo of two french bulldogs in office space

The best part of the office, though, are our resident French Bulldogs, Carsen and Sydney. They love a good cuddle, game of fetch, or chilling out with us during staff meetings.

If you have an interesting background in anthropology, behavioural economics, advanced analytics, data science, or social media and are looking for an opportunity to make your mark, a chance to explore and pursue ideas that fascinate you, and to craft the career you want – we would like to hear from you.

We offer high quality medical and dental benefits as you would expect. We also give allowances for employees to spend however they want on a full range of wellness benefits – gym memberships, yoga, meditation, etc.

Fresh fruit, regular lunch and learns, meals when working late, espresso machine, meditation, team-building events (ask about our trip to Manhattan), flexibility to manage personal appointments – kids, dentists, doctors, lawyers – and time off at Christmas and before a long weekend.

want to join our team?

masterclass program

Email Melanie Kaplan directly at mkaplan@rsginc.net to register or receive more information on our Master Class program for client-side researchers with less than 4 years’ experience or for our Master Class program for marketers. Both programs will begin in January 2024.

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