about research strategy group
Our philosophy of “whatever it takes” is ingrained in all of our research consultants. Our team always ensures clients are put first.
discover moreexceptional work / exceptional people
We provide our clients with comprehensive market research services and consider ourselves to be one of the most agile full-service research consultancies in North America. We utilize AI, language models, predictive models, and other machine processes to provide our team of experts with enhanced, efficient, and expanded datasets and data collection tools. As your strategic partner, we then make sense of the data within the context of your business to deliver unique insights and strategic recommendations.
When you work with us, you’ll benefit from the fact that our team has a mix of experience and perspectives. How? We find, the more diverse the team, the richer and more valuable the outcomes. Our people are researchers with a commitment to solving our clients’ problems. Collaboration is at the heart of what we do. Our office is open plan for a reason. Everyone is accessible to help each other out because we believe that this results in better outcomes for our clients and a better environment for our team.
our team
Our exceptional client work is delivered by our dedicated team – an incredible roster of talented professionals. Both of our global managing directors are at the cutting-edge of the insights industry and have over 25 years of experience in the market research and strategic consulting industry.
Managing Director, Jim Peterson, has advised some of North America’s most significant private and public institutions. Jim is dedicated to leveraging the latest techniques to help clients better understand and serve their customers’ needs.
Managing Director, Anne Coulter, has spent time with some of Canada’s largest research companies. She has unique expertise in advanced quantitative methods, and in designing custom solutions for our clients’ most complex business problems.
Adrian Bachmann
Vice President
Adrian is an experienced researcher across numerous industries. He brings deep methodological fluency across segmentation, brand, CX, innovation, and pricing, paired with advanced analytics and…
Thelma Beam
Consumers can run from Thelma, but they can't hide - give her enough time and she’ll discover all the deep dark secrets that they won’t…
Dr. Michael Bloomfield
Dr. Michael Bloomfield is an anthropologist with a PhD from the University of East London in England. He has spent 15 years working in semiotics…
Anne Brisson
Anne Brisson is a creativity researcher, consultant, and expert with 25+ years of experience, transforming insights into innovation by blending arts-based research, strategy, and business…
Brooke Cannux
Vice President
Brooke has over 15 years of quantitative market research experience, and over the years has worked on both the supplier and client-side.
Anne Coulter
Managing Director, Global
Anne, Managing Director, is an expert in advanced quantitative methods, with an expertise in discrete choice modeling and segmentation.
Allan Dykstra
Senior Vice President
Allan brings a rare, end‑to‑end perspective on commercial strategy, shaped by senior leadership roles across sales, marketing, creative agencies, and research and insights. He understands…
Andrew Faria
Vice President
Andrew has experience researching and marketing Gambling, Sports & Entertainment, Hospitality and Events working on a variety of studies including ad testing, UX design and…
Patty Ferentinos
Associate Vice President
Having worked in market research for over 20 years, Patty has extensive experience in delivering strategic insights and developing successful partnerships with clients across a…
Tyler Gilchrist
Vice President, Design & Foresight
Tyler is a research and strategy consultant focused on how people experience, interpret and co-create meaning with all things designed – communications, systems, products, digital…
Bret Goble
Vice President, Data Analytics
Bret Goble has joined RESEARCH STRATEGY GROUP’s Quantitative Practice as Vice President, Data Analytics.
Celeste Kirk
Vice President
Celeste has over 25 years of marketing research experience – across both qualitative and quantitative methodologies – working with many of Canada’s largest companies fulfilling…
Rajat Nayyar
Senior Research Manager
Rajat Nayyar is a strong researcher having led end-to-end qualitative and user experience projects across various categories. His work spans in-depth interviews, workshops, and ethnographic…
Caroline Noon
Research Director
Caroline has 30 years’ experience of exploring people’s motivations and behaviours. She has worked with clients in the UK, Europe and North America.
Paul Pacheco
Executive Vice President
Paul joins us after a 25 year career at Kantar Canada, where he held several senior roles in Insights, Customer Experience, and Healthcare.
Sarah Parnes
Senior Vice President, Healthcare
Sarah is a qualitative and quantitative research specialist with over 20 years of market research experience in Canada and the US
Jim Peterson
Managing Director, Global
Jim is a founder and Managing Director of RESEARCH STRATEGY GROUP.
Dana Serodio
Senior Research Manager
Dana Serodio has over five years of experience conducting research across the CPG, banking, retail, and gaming sectors. She specializes in brand loyalty, customer journey…
Judy Taylor
Research Director
Judy is a strategic researcher with 30 years’ experience working across sectors, including healthcare, global communications, and brand positioning strategy.
If you have an interesting background in anthropology, behavioural economics, advanced analytics, data science, or social media and are looking for an opportunity to make your mark, a chance to explore and pursue ideas that fascinate you, and to craft the career you want – we would like to hear from you.
We offer high quality medical and dental benefits as you would expect. We also give allowances for employees to spend however they want on a full range of wellness benefits – gym memberships, yoga, meditation, etc.
Fresh fruit, regular lunch and learns, meals when working late, espresso machine, meditation, team-building events (ask about our trip to Manhattan), flexibility to manage personal appointments – kids, dentists, doctors, lawyers – and time off at Christmas and before a long weekend.
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