Human-centred Research & Innovation
Make smarter strategic decisions about your brand with our hub of hands-on experts.
discover moreinsights-led innovation
You are under pressure to anticipate what’s next, while remaining relevant to today’s consumers. With ever-growing possibilities, planning your brand’s future can be daunting.
That’s where navATELIER – an idea at RESEARCH STRATEGY GROUP can help.
We will identify actions for you to take immediately for enduring success – whatever happens. How? Our experts understand what people think and feel about your brand now – often on an unconscious level – and will help you connect that to strategic, insights-led innovation.
innovate better by seeing differently
navATELIER is about bringing people and ideas together in hands-on, dynamic, co-creation. The result, brands make smarter strategic decisions about the future based on new and different ways of seeing.
Our team has a depth of expertise in diverse approaches, including behavioural science, ethnography, semiotics, psychoanalytics, systems thinking, design thinking, AI, communication, advanced statistics, and strategic foresight.
As a hub of experts, we engage clients and consumers in highly participatory, connective, co-creation sessions. We further ensure consumer insights are embodied through facilitated workshops and exercises, such as exploring designers’ biases and assumptions.
At navATELIER, we combine craft and science to help your teams deeply empathize with who they are designing for, and to foster a culture of innovation within your organization, so your brand strategy grows with consumers.
Get in touch today to transform your brand strategy with our fresh insights and unique combinations of expert perspectives.
co-creation partners
Insights-led innovation
hub of hands-on experts
make smarter strategic decisions
more services
Consumer Behaviour Analysis
Leverage subconscious biases and barriers in decision-making to ‘nudge’ in the desired direction.
Human-centred Research & Innovation
Make smarter strategic decisions about your brand with our hub of hands-on experts.
Market Segmentation Strategies
Develop effective, targeted strategies based on distinct, stable, and deeply motivating needs
Message Model™
Optimize messaging with a predictive model leveraging the impact of communication elements
Consumer Psychoanalysis
Uncover unconscious drivers of behaviour, which are stable, predictable, motivating, and most satisfying
Brand & Pricing Optimization
Optimize brand and pricing strategies with our highly predictive, pragmatic behavioural model that simulates real decision-making.
Ethnographic Market Research
Discover consumers' unmet, unstated needs by experiencing their lives as they do.
Strategic Foresight & Business Model Innovation
Innovate and build resilience by expanding your assumptions to imagine multiple futures.
UX Research Solutions
Generate and optimize solutions by exploring all aspects of your business that customers interact with
Journey Mapping
Visualize how people act, think, and feel during key interactions to improve and deepen engagement.
Brand Health Strategies
Enhance brand health and optimize brand positioning with future-oriented metrics
Crowd Intelligence™ Concept Testing
Get more accurate results—for less cost—than traditional testing using the predictive power of crowds.
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