Market Segmentation Strategies
Develop effective, targeted strategies based on distinct, stable, and deeply motivating needs
discover moreOur unique choice-based approach to market segmentation strategies is better.
Our insights offer tactical and strategic benefits by addressing immediate business needs, while also identifying future directions for the category, prioritizing new opportunities, and targeting ideas for communications. We employ a choice-based approach rather than the widely-used ratings-based approach.
The difference is profound. Analysis is strengthened by reflecting real differences in needs, not differences in response patterns to a scaled question. Our predictive simulator is highly accurate, statistically stable, and easy to include in future studies—predicting which segment a consumer is in with as few as 5 key questions.
We employed a multi-phase approach to market segmentation strategies that includes:
- excitement workshop
- qualitative using BSci. or psychoanalytics
- quantitative choice-based
- internalization workshop
- persona development
Reduce noise with choice-based approach
Differentiate on true drivers of behaviour
Increase adoption with internalization workshops
Create future-oriented strategies with user-friendly simulator
more services
Consumer Behaviour Analysis
Leverage subconscious biases and barriers in decision-making to ‘nudge’ in the desired direction.
Human-centred Research & Innovation
Make smarter strategic decisions with our hub of hands-on experts at navATELIER.
Market Segmentation Strategies
Develop effective, targeted strategies based on distinct, stable, and deeply motivating needs
Message Model™
Optimize messaging with a predictive model leveraging the impact of communication elements
Consumer Psychoanalysis
Uncover unconscious drivers of behaviour, which are stable, predictable, motivating, and most satisfying
Brand & Pricing Optimization
Optimize brand and pricing strategies with our highly predictive, pragmatic behavioural model that simulates real decision-making.
Ethnographic Market Research
Discover consumers' unmet, unstated needs by experiencing their lives as they do.
Strategic Foresight & Business Model Innovation
Innovate and build resilience by expanding your assumptions to imagine multiple futures.
UX Research Solutions
Generate and optimize solutions by exploring all aspects of your business that customers interact with
Journey Mapping
Visualize how people act, think, and feel during key interactions to improve and deepen engagement.
Brand Health Strategies
Enhance brand health and optimize brand positioning with future-oriented metrics
Crowd Intelligence™ Concept Testing
Get more accurate results—for less cost—than traditional testing using the predictive power of crowds.
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