Strategic Foresight & Business Model Innovation

Innovate and build resilience by expanding your assumptions to imagine multiple futures.

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about strategic foresight


Do not simply react.

We recommend using Strategic Foresight when your business is facing rapid change or long-term uncertainty. By identifying what’s driving change and where emerging opportunities reside, you can gain control of your future. The result? Resilient business strategies for growth.

Our highly collaborative approach to Strategic Foresight leverages clients’ knowledge and capabilities. This means, outcomes translate into meaningful transformation and successful business model innovation.

In addition to traditional foresight techniques, we use cognitive interviews, behavioural science, and psychoanalytics to uncover consumers’ “mental models”. We then work with you to plan for success by planning backwards, identifying what changes are required to nudge consumers towards your preferred future.

Business Model Innovation

Strategic Foresight can help you identify and take advantage of opportunities that you may not be aware of. As strategic consultants, we also help you avoid being caught off-guard by change coming from outside the organization.

Together, we imagine multiple plausible futures to develop effective business strategies to grow your brand, whichever future happens. Take these strategies even further with our co-creation design research team at navATELIER.

By focusing on signals of change, you can develop disruptive business model innovations before they become mainstream.

Successful group of business people having a briefing in a boardroom. Happy businesspeople smiling while working together in a modern workplace. Diverse business colleagues collaborating on a project.

RESEARCH STRATEGY GROUP has helped numerous companies build business strategies for growth that go beyond trends. Instead, we reach for a deeper understanding of consumers and market developments that help future-proof your brand.

Contact our Strategic Foresight specialists to discuss how to gain control of the future for your brand today.

Detect adverse conditions impeding preferred futures

Proactively shape and stress-test strategy

Guide business model innovation and policy decisions

Explore new markets, products, and services

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