Strategic Foresight & Business Model Innovation
Innovate and build resilience by expanding your assumptions to imagine multiple futures.
discover moreabout strategic foresight
Do not simply react.
We recommend using Strategic Foresight when your business is facing rapid change or long-term uncertainty. By identifying what’s driving change and where emerging opportunities reside, you can gain control of your future. The result? Resilient business strategies for growth.
Our highly collaborative approach to Strategic Foresight leverages clients’ knowledge and capabilities. This means, outcomes translate into meaningful transformation and successful business model innovation.
In addition to traditional foresight techniques, we use cognitive interviews, behavioural science, and psychoanalytics to uncover consumers’ “mental models”. We then work with you to plan for success by planning backwards, identifying what changes are required to nudge consumers towards your preferred future.
Business Model Innovation
Strategic Foresight can help you identify and take advantage of opportunities that you may not be aware of. As strategic consultants, we also help you avoid being caught off-guard by change coming from outside the organization.
Together, we imagine multiple plausible futures to develop effective business strategies to grow your brand, whichever future happens. Take these strategies even further with our co-creation design research team at navATELIER.
By focusing on signals of change, you can develop disruptive business model innovations before they become mainstream.
RESEARCH STRATEGY GROUP has helped numerous companies build business strategies for growth that go beyond trends. Instead, we reach for a deeper understanding of consumers and market developments that help future-proof your brand.
Detect adverse conditions impeding preferred futures
Proactively shape and stress-test strategy
Guide business model innovation and policy decisions
Explore new markets, products, and services
relevant case studies
more services
Consumer Behaviour Analysis
Encourage desired behaviour by understanding biases and barriers in decision-making.
Human-centred Research & Innovation
Make smarter strategic decisions with our hub of hands-on experts at navATELIER.
Market Segmentation Strategies
Develop effective, targeted strategies based on distinct, stable, and deeply motivating needs
Message Model™
Optimize messaging with a predictive model leveraging the impact of communication elements
Consumer Psychoanalysis
Uncover unconscious drivers of behaviour, which are stable, predictable, motivating, and most satisfying
Brand & Pricing Optimization
Optimize brand and pricing strategies with our highly predictive, pragmatic behavioural model that simulates real decision-making.
Ethnographic Market Research
Discover peoples' unmet, unstated needs by experiencing their lives as they do.
Strategic Foresight & Business Model Innovation
Innovate and build resilience by expanding your assumptions to imagine multiple futures.
UX Research Solutions
Generate and optimize solutions by exploring all aspects of your business that customers interact with
Journey Mapping
Visualize how people act, think, and feel during key interactions to improve and deepen engagement.
Brand Health Strategies
Enhance brand health and optimize brand positioning with future-oriented metrics
Crowd Intelligence™ Concept Testing
Get more accurate results—for less cost—than traditional testing using the predictive power of crowds.
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