Market research & strategic consulting London

RESEARCH STRATEGY GROUP is an industry leader in market research and strategic consulting and is dedicated to helping businesses to grow and increase their revenue.

We are an innovative company with 30 years of experience in market research and strategic consulting. With advanced technologies and practical solutions, RESEARCH STRATEGY GROUP is the perfect choice for any business looking for strategic consulting in London, the UK, and throughout Europe.

As a company, we love complex and challenging problems. We want you to bring your complicated, critical business questions to us and let us solve them with you. We offer a free consultation to all new clients and show you just how we can solve the issues you are facing.

We combine social sciences with advanced statistics, which helps us to stand out from other companies offering market research in the UK. We are committed to providing practical, predictive, and sophisticated solutions that help your business to grow.

RESEARCH STRATEGY GROUP works with global and national brands in both the private and public sectors in lottery and gaming, packaged goods, beverage alcohol and cannabis, financial services, pharmaceuticals and healthcare, sports and entertainment, among others. Most of our clients are looking to more deeply connect with current customers, innovate, and expand into new markets.

Discovering what consumers really think and feel is increasingly difficult. We serve to provide our clients with deep human understanding, way beyond surface level questions and rating scales. We believe in giving our client partners the best advice and guidance to enhance their business and increase revenue. We use innovative and advanced techniques to ensure they benefit from the best the industry offers. Our solutions are always pragmatic, predictive, and relevant to your industry.

Here at RESEARCH STRATEGY GROUP, our leadership team is at the cutting-edge of the insights industry. Our UK team have 30 years of experience in the market research and strategic consulting industry.

Non-Executive Director, Danny Russell, is the founder of his own Marketing Consultancy, DRC, that helps brands and agencies to grow by efficiently creating and using insight, data and analytics. Before that he held senior insight and strategy positions across a 27 year client-side career at Boots, Kraft/Mondelez, British Airways, Sky, PaddyPower and Telefonica O2.

Research Director, Caroline Noon, has 30 years’ experience of exploring people’s motivations and behaviours in the service of business growth and transformation.  She has worked with clients in the UK, Europe and North America – with a focus on global, multi-country research.

Research Director, Judy Taylor, is a strategic researcher with 30 years’ experience working across sectors. She has expertise in medicine and healthcare, and is especially well-versed in global communications, brand positioning strategy, NPD and Challenger brand philosophy and application.