Consumer Behaviour Analysis
Encourage desired behaviour by understanding biases and barriers in decision-making.
discover moreBehavioural Science (BSci.) investigates the systematic, yet predictable ways in which people act “irrationally”.
Many day-to-day decisions are shaped by unconscious, intuition-based psychological forces called cognitive biases or heuristics. When we understand how cognitive biases shape decision-making, we can affect consumers’ decision-making pathways. Utilize context, stimuli and/or experience to “nudge” decisions and behaviour in the desired direction. This applies to consumers, patients, and HCPs.
Behavioural science allows us to pinpoint and test for the most salient drivers of behaviours without simply asking consumers to articulate them. We also leverage behavioural science to guide ideation and seamlessly bridge insights with strategy.
Our enhanced consumer behaviour analysis creates better, deeper understanding of consumer behaviour, resulting in unique strategic recommendations. Our BSci team is integral to our unique approach to needs-based segmentation, journey mapping, design research and strategic foresight.
Understand
how decisions
are made
Create
messages that truly resonate
Discover what is driving behaviour
Develop more effective strategies
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Consumer Behaviour Analysis
Encourage desired behaviour by understanding biases and barriers in decision-making.
Human-centred Research & Innovation
Make smarter strategic decisions with our hub of hands-on experts at navATELIER.
Market Segmentation Strategies
Develop effective, targeted strategies based on distinct, stable, and deeply motivating needs
Message Model™
Optimize messaging with a predictive model leveraging the impact of communication elements
Consumer Psychoanalysis
Uncover unconscious drivers of behaviour, which are stable, predictable, motivating, and most satisfying
Brand & Pricing Optimization
Optimize brand and pricing strategies with our highly predictive, pragmatic behavioural model that simulates real decision-making.
Ethnographic Market Research
Discover peoples' unmet, unstated needs by experiencing their lives as they do.
Strategic Foresight & Business Model Innovation
Innovate and build resilience by expanding your assumptions to imagine multiple futures.
UX Research Solutions
Generate and optimize solutions by exploring all aspects of your business that customers interact with
Journey Mapping
Visualize how people act, think, and feel during key interactions to improve and deepen engagement.
Brand Health Strategies
Enhance brand health and optimize brand positioning with future-oriented metrics
Crowd Intelligence™ Concept Testing
Get more accurate results—for less cost—than traditional testing using the predictive power of crowds.
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