Consumer Behaviour Analysis
Leverage subconscious biases and barriers in decision-making to ‘nudge’ in the desired direction.discover more
Behavioural Science (BSci.) investigates the systematic, yet predictable ways in which people act “irrationally”.
Many day-to-day decisions are shaped by unconscious, intuition-based psychological forces called cognitive biases or heuristics. When we understand how cognitive biases shape decision-making, we can affect consumers’ decision-making pathways. Utilize context, stimuli and/or experience to “nudge” decisions and behaviour in the desired direction. This applies to consumers, patients, and HCPs.
Behavioural science allows us to pinpoint and test for the most salient drivers of behaviours without simply asking consumers to articulate them. We also leverage behavioural science to guide ideation and seamlessly bridge insights with strategy.
Our enhanced consumer behaviour analysis creates better, deeper understanding of consumer behaviour, resulting in unique strategic recommendations. Our BSci team is integral to our unique approach to needs-based segmentation, journey mapping, design research and strategic foresight.
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Consumer Behaviour Analysis
Leverage subconscious biases and barriers in decision-making to ‘nudge’ in the desired direction.
Human-centred Research & Innovation
Make smarter strategic decisions with our hub of hands-on experts at navATELIER.
Market Segmentation Strategies
Develop effective, targeted strategies based on distinct, stable, and deeply motivating needs
Optimize messaging with a predictive model leveraging the impact of communication elements
Uncover unconscious drivers of behaviour, which are stable, predictable, motivating, and most satisfying
Brand & Pricing Optimization
Optimize brand and pricing strategies with our highly predictive, pragmatic behavioural model that simulates real decision-making.
Ethnographic Market Research
Discover consumers' unmet, unstated needs by experiencing their lives as they do.
Strategic Foresight & Business Model Innovation
Innovate and build resilience by expanding your assumptions to imagine multiple futures.
UX Research Solutions
Generate and optimize solutions by exploring all aspects of your business that customers interact with
Visualize how people act, think, and feel during key interactions to improve and deepen engagement.
Brand Health Strategies
Enhance brand health and optimize brand positioning with future-oriented metrics
Crowd Intelligence™ Concept Testing
Get more accurate results—for less cost—than traditional testing using the predictive power of crowds.
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