The key to understanding consumer and patient behaviour lies in the unconscious.
- what people are actually buying
- where equity lies
- what changes you should never make
- what you must always say/never say
- how decisions are made
Through discourse analysis, stories, and collages, psychoanalytic techniques peel back the layers of the psyche to reveal what motivates people (i.e., their desires, fears, and emotions). With highly predictable reactions, the resulting mental models allow for more sophisticated marketing messages that have a higher probability of being heard and accepted.
By incorporating psychoanalytics, our insights allow you to target deep needs that most motivate and satisfy.