Brand & Pricing Optimization
Optimize brand and pricing strategies with our highly predictive, pragmatic behavioural model that simulates real decision-making.discover more
brand optimization solutions
Why is our approach to optimization the best?
Flexibility: We build custom solutions that provide more flexibility than off-the-shelf solutions.
Experienced: Led by Anne Coulter, our team has completed hundreds of discrete choice projects in many categories and across a wide range of objectives.
Leading-edge: We employ the latest advances in sophisticated modeling, using hierarchical Bayes disaggregate discrete choice models. We work in collaboration with our statistician, Dr. Tim Renken, a leading expert in discrete choice modeling.
Pragmatic: We provide actionable scenario-based analyses to support management decisions. We can link our results to your data for the most realistic results possible.
Easy-to-use: We stay involved until you are comfortable and enjoying maximum benefits from our user-friendly simulator.
How does discrete choice modeling work?
Respondents are exposed to a series of alternative configurations of the test ideas and make choices based on their preferences. Patterns in these choices inform a model that identifies the most important factors and narrows on the collection of elements that most effectively drive adoption or communication strategy.
Traditional rating scales introduce noise into the data because people interpret scales differently, so why use them?
pricing strategy solutions
With our pricing strategy services, you can achieve higher revenue and profits at the brand, portfolio, or category level.
We use scenario-based price optimization strategies to measure the impact of price changes:
- optimize prices by channel
- develop effective pricing strategies for a targeted SKU, sub-brand, brand or brands
- measure line price increases or decreases
- measure impact of promotional pricing
- anticipate impact of competitor price changes or promotional pricing
Our capabilities include: managing prices through channels, communicating effective pricing strategies, and implementing effective pricing tactics.
Refine strategies without additional testing
behaviour with robust simulator
Discover what is driving behaviour
robust, sophisticated, advanced analytics
Consumer Behaviour Analysis
Leverage subconscious biases and barriers in decision-making to ‘nudge’ in the desired direction.
Human-centred Research & Innovation
Make smarter strategic decisions with our hub of hands-on experts at navATELIER.
Market Segmentation Strategies
Develop effective, targeted strategies based on distinct, stable, and deeply motivating needs
Optimize messaging with a predictive model leveraging the impact of communication elements
Uncover unconscious drivers of behaviour, which are stable, predictable, motivating, and most satisfying
Brand & Pricing Optimization
Optimize brand and pricing strategies with our highly predictive, pragmatic behavioural model that simulates real decision-making.
Ethnographic Market Research
Discover consumers' unmet, unstated needs by experiencing their lives as they do.
Strategic Foresight & Business Model Innovation
Innovate and build resilience by expanding your assumptions to imagine multiple futures.
UX Research Solutions
Generate and optimize solutions by exploring all aspects of your business that customers interact with
Visualize how people act, think, and feel during key interactions to improve and deepen engagement.
Brand Health Strategies
Enhance brand health and optimize brand positioning with future-oriented metrics
Crowd Intelligence™ Concept Testing
Get more accurate results—for less cost—than traditional testing using the predictive power of crowds.
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