It’s like they say. The only constant in this world is changing, and you don’t have to be a whiz in market research to understand how societal views, especially when it comes to alcohol and cannabis, remain in flux.
Alcohol and cannabis are a unique market in that unlike many other sectors, views can be less forthcoming. Self-reporting and certainly associated stigmas as well as illegal consumption are a few of the factors that can muddy the waters. You need expertise to gather insights that might otherwise stay hidden.
When it comes to consumers’ purchasing behaviour, you have to start with ‘the why’.
Product innovations and changing consumer tastes, public health restrictions and supply chain issues make it difficult to plan. Navigating a way through this ever-evolving market takes foresight and a deep understanding of consumers.
The most successful cannabis and alcohol companies rely on market research. Brands who understand their target audiences, their patterns, preferences, usage, and attitudes, can develop go-to-market strategies and products that best align with consumers’ needs.
Cannabis Consumer Insights
The cannabis industry has seen a tremendous amount of growth and transformation with legalization, especially in North America. As a result, new cannabis brands and product innovations continue to emerge, attracting new types of buyers. Along with that, government regulations (especially in Canada) having adapted to those views have meant major implications across the board when it comes to products, product marketing and all the related fields affected by them.
Without historic data to build trendlines, can you predict consumers’ behaviour?
Our unique cannabis consumer insights and strategies are grounded in unconscious needs and deeply held beliefs, which are more stable and highly motivating.
RESEARCH STRATEGY GROUP has conducted many significant cannabis studies for both the public and private sectors, pre- and post-legalization.
We understand cannabis consumers. We’ve performed segmentations, journey-mapping, legalization issues, advertising tracking and testing as well as exploratory and concept testing, brand evaluation and market sizing – delivering the cannabis consumer insights brands rely upon.
So. As you can see, there are many ways our expertise, knowledge and the strategies that come with it, can help with getting your brand where you need it to go. We encourage you to get in touch.