Lottery & Gaming Market Research

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Unprecedented change. More often than not, terms like these are an exaggeration for the purpose of gaining attention. Unless you’re in the lottery and gaming business.

A sector where the landscape and its rules and regulations evolve and change almost daily. And where, if you’re in lottery and gaming market research and doing your job right, you’re adapting right along with it.

For more than three decades now, we’ve identified opportunities while mitigating risks and managing expectations.

At RESEARCH STRATEGY GROUP, we’ve been active in the lottery and gaming sector from conference presentations to government deep dives, almost as long as we’ve been RESEARCH STRATEGY GROUP.


lottery & gaming market analysis

Gambler Scratching a Lottery Ticket With a Penny
Close up cropped photo of girl hands using her laptop for playing poker online.

In lottery and gaming, staying ahead of the competition is critical.

You want to know where your brand stands in the minds of customers and what is contributing to or diminishing your success. By gaining valuable insights into your markets, you will know where to focus your product innovations and marketing efforts.

We’re confident in saying that our considerable area of expertise is custom market research. We believe that simply uncovering what’s driving customer behaviour is one thing. Predicting how they’ll act is something else entirely. And that’s why we go further.

Why do we implement unique methods to find exactly that? The last thing someone in your position needs is more data to sift through. This is why our lottery and gaming market research and recommendations will go a long way in answering the inevitable question, ‘What now?’.

sports betting market research

Sports betting is skyrocketing.

And this industry seems to morph and evolve by the minute, especially with increasing deregulation.

With our multi-disciplinary approach, we’re better able to create effective and proven growth strategies based on rich, context-based sport betting market research insights.

When you get right down to it, the only consistent thing you can count on is our commitment to the unique insights you need to help you flourish in the sports betting industry.

Male in blue shirt and wearing headphone around his neck, smiling while using mobile for gaming or sport betting

We’re widely considered to be one of the most agile full-service lottery and gaming market research consultancies in North America. Our philosophy of ‘whatever it takes’ helps us build client partnerships and maintain long-term service contracts.

Feel free to get in touch and see how we’re uniquely able to solve your most complex challenges from market sizing, to understanding players, to testing a new app.

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