The science behind crowd intelligence is based on James Surowiecki’s “The Wisdom of Crowds” and the logarithmic market scoring rule (LMSR).
People are asked to predict what the market would do—instead of the traditional research approach, which asks what the respondent would be likely to do. This small difference in questioning produces results that are more predictive.
How does Crowd Intelligence provide more accurate feedback for less cost?
- predictions come direct from the marketplace using general population
- highly differentiated results more closely replicate real scenarios
- comments are analyzed with AI to yield powerful insights
- our proprietary platform is flexible