Journey Mapping
Visualize how people act, think, and feel during key interactions to improve and deepen engagement.
discover moreJourney maps trace consumer experience from initial awareness through to purchase, identifying key decision points, barriers, and actions taken along the way.
From our observations, we determine the actionable accelerators and barriers that create or hinder interest in and satisfaction with the journey—to best ensure clients can position themselves at these moments. Learning is both rational and emotional—and both are critical to understanding the journey.
We also specialize in patient journey mapping, which visualizes and describes how a patient experiences their disease or condition from first awareness of symptoms through all stages of diagnosis and treatment.
Journey mapping forms an integral part of multidisciplinary studies, supporting strategic foresight, design research, needs-based segmentations, and optimizations.
Reveal needs and motivations behind interactions
Uncover
true drivers of behaviour
Measure brand health and brand equity
Inform strategic direction and messaging
more services
Consumer Behaviour Analysis
Encourage desired behaviour by understanding biases and barriers in decision-making.
Human-centred Research & Innovation
Make smarter strategic decisions with our hub of hands-on experts at navATELIER.
Market Segmentation Strategies
Develop effective, targeted strategies based on distinct, stable, and deeply motivating needs
Message Model™
Optimize messaging with a predictive model leveraging the impact of communication elements
Consumer Psychoanalysis
Uncover unconscious drivers of behaviour, which are stable, predictable, motivating, and most satisfying
Brand & Pricing Optimization
Optimize brand and pricing strategies with our highly predictive, pragmatic behavioural model that simulates real decision-making.
Ethnographic Market Research
Discover peoples' unmet, unstated needs by experiencing their lives as they do.
Strategic Foresight & Business Model Innovation
Innovate and build resilience by expanding your assumptions to imagine multiple futures.
UX Research Solutions
Generate and optimize solutions by exploring all aspects of your business that customers interact with
Journey Mapping
Visualize how people act, think, and feel during key interactions to improve and deepen engagement.
Brand Health Strategies
Enhance brand health and optimize brand positioning with future-oriented metrics
Crowd Intelligence™ Concept Testing
Get more accurate results—for less cost—than traditional testing using the predictive power of crowds.
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