blog posts

Celeste has over 25 years of marketing research experience – across both qualitative and quantitative methodologies – working with many of Canada’s largest companies fulfilling their consumer insight needs and to help shape the strategic development of the organization.  She is consumer-focused – ensuring that the “voice of the customer” is heard and actioned to drive the business forward. 

Rajat Nayyar is a strong researcher having led end-to-end qualitative and user experience projects across various categories. His work spans in-depth interviews, workshops, and ethnographic methods translating comlex realities into clear behavioral insight. Rajat is currently defending his PhD thesis in medical and visual anthropology.

Paul joins us after a 25 year career at Kantar Canada, where he held several senior roles in Insights, Customer Experience, and Healthcare.

Jim is a founder and Managing Director of RESEARCH STRATEGY GROUP.

Dana Serodio has over five years of experience conducting research across the CPG, banking, retail, and gaming sectors. She specializes in brand loyalty, customer journey mapping, segmentation, and loyalty measurement, helping organizations strengthen engagement and long-term brand affinity. Dana holds an undergraduate degree in Applied Economic Analysis from Brock University and a Postgraduate Certificate in...