RESEARCH STRATEGY GROUP provided concise management summaries of key findings and implications. The results of the research were critical in refreshing the Lottery’s understanding of its business from a player perspective. Data on specific lines of business were instrumental in the formulation of fresh marketing and sales initiatives.
Understanding perceptions of the Lottery were crucial in terms of ensuring that overall Lottery communications are grounded in the findings. Based on the powerful learning from the program the client may elect to repeat the research program on a at regular intervals, so that it will serve as a valuable tracking instrument on a variety of business and customer metrics.