predictive. strategic. insightful.

learn what consumers believe and how they will behave

deepest insights
Rooted in proven theory and social science, our custom engagements utilize predictive techniques and models to help you make decisions based on what is going to happen, not what has already taken place. 


multiple approaches
We are specialists with capabilities in both qualitative and quantitative techniques: discrete choice modeling, choice-based segmentation, behavioural science, optimization, message modeling, design research, applied ethnography, strategic foresight, brand equity, semiotics, and psychoanalytics.

extensive experience
Our clients have a mix of global and national brands, in categories such as packaged goods, financial, cannabis, beverage alcohol, telecom, pharma/health care, and gaming entertainment.

long-term relationships
We have deep knowledge of our clients’ business and markets so we can optimize our approach to uncover the best possible insights. We start as advisors—but we become partners. Our clients consistently return to us with their most important customer, product, and market opportunities. 


We serve clients around the world with offices in Toronto, Chicago, Minneapolis, Las Vegas, Philadelphia and London. 

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