market research case studies

We have deep knowledge of our clients’ business and markets so we can optimize our approach to uncover the best possible insights. Our case studies show how we will customize our solutions to meet clients' unique needs, without compromising integrity.

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happy kids -boy and girl- enjoy packing and travel, family going on vacation

Innovative input to develop new VISA credit card for travelers

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Navigating away from plastics

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two female hands pulling plastic film wrap across a light blue surface
Drop shipping business owner talking on mobile phone and taking order. Female entrepreneur working at home office confirming the order on phone.

What does it take for a small to mid-sized business to adopt a new banking app?

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Neurodivergent Condition: Transitioning from childhood to adulthood

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Sad boy feeling left out, teased and bullied by his classmates. Unhappy boy having problems fitting in with others at school
Female doctor and senior man, checking pulse, holding patient's hand

Understanding patient experience for successful launch of new curative therapy

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What women are looking for in cancer screening

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close up of female with grey hair wearing blue zip-up excersie jacket, smiling, against a blurry background of nature
Confident young 30s female general practitioner physician showing medical insurance program presentation or health lab test results on computer to focused middle aged older patient at clinic meeting.

Price optimization study in support of a first-to-market medication

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Concept assessment and pricing study in support of a new iron supplement

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close up of hand holding nine orage pills, iron pills
Happy senior Asian couple laughing and celebrating success together with smartphon in park

Lottery market study to update understanding of market structure

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Design research for a new provincial lottery app

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close up of senior female using mobile phone