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Shining a new light on 50+ tourism with our choice-based segmentation protocol

November 24, 2021

The 50+ demographic has always been a critically important group for the tourism industry. Estimates are, one third of all trips are taken by tourists who are over 50.

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Creating resilient spaces for future success

November 2, 2021

With so much in flux these days, the current conditions are uniquely suited for businesses to make positive changes to create spaces that are more resilient and inclusive.

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close up. a group of young business people giving a standing ovation . success concept

FINALISTS! Market Research Society (MRS) Awards 2021

October 6, 2021

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Complete market research solutions to support the health + wellness sector

September 15, 2021

Connect with patients, caregivers, and healthcare professionals on a deeper, more motivating, and satisfying level.

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Two young boys hoping to catch a fly ball at a Cincinnati Reds baseball game

WE THE FANS: Sports in Philadelphia

August 6, 2021

In this special report, we explore the impact of sports in Philadelphia, and the beliefs and expectations of fans.

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Promoting safe gambling is critical in a period of strong sector growth

August 4, 2021

New betting platforms and loosening restrictions have led to both new people coming to the world of wagering and existing players spending more - and to increased potential for problem gambling.

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Stressed and worried man work by night on laptop computer - online social media life and stress for job people - adult male with glasses working with technology at home or office
Shoppers crowd London's Oxford Street (main retail district) on "Black Friday" discount day in the lead up to Christmas

WEBINAR: Using discrete choice to better predict future consumer behaviour and drive in-market success

July 30, 2021

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Green power + Sustainability

July 29, 2021

Creating, maintaining, and enhancing perceptions of sustainability in the Power Industry is a complex and long-term undertaking.

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Specialist technician professional engineer with laptop and tablet maintenance checking installing solar roof panel on the factory rooftop under sunlight. Engineers team survey check solar panel roof.
Rural countryside outside of Calgary Alberta in the early morning

Food production + Sustainability

July 25, 2021

Food production organizations need to focus their efforts in areas where they can reasonably improve sustainability and persuade consumers that they are doing so.

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Understanding the journey: People living with mental illness

July 21, 2021

Mental health is different for everyone. And, everyone has a unique story to tell. Build greater empathy through journey mapping.

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Scenic Vernazza trail - sunlight streaming behind trees with uneven stone steps leading up a hill