Complete market research solutions to support the health + wellness sector

Connect with patients, caregivers, and healthcare professionals on a deeper, more motivating, and satisfying level.

discover more

September 15, 2021

Complete market research solutions to support the health + wellness sector

Close up of a doctor using a stethoscope to check up on his patient

We have deep expertise in the health and wellness sector. To answer your most complex business questions, we offer a comprehensive suite of custom, creative research solutions at all stages of the product lifecycle.

Clinical trial to market

  • market dynamics + profiling
  • segmentation
  • journey mapping
  • market opportunities
  • product positioning
  • KOL identification
  • concept testing
  • message development
  • message optimization
  • price optimization

Evolving the brand

  • brand opportunities
  • competitive benchmarking
  • post launch tracking
  • message recall/effectiveness
  • user/non-user profiling
  • drivers and barriers to use
  • PSP development/assessment

Growth and Maturity
Dynamic opportunities

  • market profiling + dynamics
  • image assessment
  • brand equity assessment
  • product repositioning
  • portfolio + price optimization
  • reformulations + new indications
  • packaging changes
  • communication tracking

Please flip through our brochure below to learn more about our expertise and unique qualitative and quantitative approaches.

Get in touch today with our Healthcare Team leads to learn more about how we can help grow your brand.

Melanie Kaplan, Executive Vice President |
Sarah Parnes, Senior Vice President |

Comments are closed.