UX Research Solutions
Generate and optimize solutions by exploring all aspects of your business that customers interact with
discover moreGenerate and optimize products and services by exploring all aspects of your business that customers interact with.
User research allows you to better understand who your customers are, the problems they may be facing, and how they will use your products or services. With this knowledge, you can refine requirements and go-to-market strategies. UX research focuses on consumers’ behaviour and understanding thoughts, needs, and pain points, in order to inform improved experiences, and ultimately, drive growth.
Our integrated approach to UX research supports our clients’ most prominent and complex development and design initiatives:
- comprehensive suite of offerings covering all aspects of a business that a customer interacts with, spanning all phases of design and development
- detailed (round-specific) findings are supported by: full suite of analytics, eye-tracking, traffic patterns/locomotion, hand/head motion and rotation, and video footage
We continuously experiment with and integrate new platforms and technologies, such as virtual reality. We have designed and maintained custom, fully immersive, fully interactive environments for clients exclusive, ongoing use.
Our UX research team are also an integral part of our navATELIER co-creation and innovation studio.
semiotics
We also offer Semiotics research to discover cognitive and emotional reactions to signs and symbols, then apply findings to convey the desired engagement.
When consumers see an ad, logo, or packaging, they experience emotions and perceive meanings. Semiotics explains which elements, or relationships between elements, bring about these emotional and cognitive reactions.
Semiotics uncovers brands’ subconscious communication with consumers, such as:
– emotional impact, emotional involvement
– appreciation or resistance
– main values conveyed
– perceptions of consistency with brand
Based on these findings, brands can optimize messaging to achieve maximum impact and convey the desired engagement.
Develop products and services that resonate
Achieve desired user engagement
Reduce uncertainty and risk
achieve
human-centric business goals
more services
Consumer Behaviour Analysis
Encourage desired behaviour by understanding biases and barriers in decision-making.
Human-centred Research & Innovation
Make smarter strategic decisions with our hub of hands-on experts at navATELIER.
Market Segmentation Strategies
Develop effective, targeted strategies based on distinct, stable, and deeply motivating needs
Message Model™
Optimize messaging with a predictive model leveraging the impact of communication elements
Consumer Psychoanalysis
Uncover unconscious drivers of behaviour, which are stable, predictable, motivating, and most satisfying
Brand & Pricing Optimization
Optimize brand and pricing strategies with our highly predictive, pragmatic behavioural model that simulates real decision-making.
Ethnographic Market Research
Discover peoples' unmet, unstated needs by experiencing their lives as they do.
Strategic Foresight & Business Model Innovation
Innovate and build resilience by expanding your assumptions to imagine multiple futures.
UX Research Solutions
Generate and optimize solutions by exploring all aspects of your business that customers interact with
Journey Mapping
Visualize how people act, think, and feel during key interactions to improve and deepen engagement.
Brand Health Strategies
Enhance brand health and optimize brand positioning with future-oriented metrics
Crowd Intelligence™ Concept Testing
Get more accurate results—for less cost—than traditional testing using the predictive power of crowds.
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