SEASON 3: Masterclass for client-side researchers
Our masterclass program is designed to give you a deeper understanding of how to uncover consumer needs and leverage advanced research techniques to keep up with this quickly evolving industry.
discover moreMarch 24, 2021
SEASON 3: Masterclass for client-side researchers
UPDATE: SPOTS HAVE BEEN FILLED! Please keep in touch if you are interested in upcoming seasons.
MASTERCLASS FOR CLIENT-SIDE RESEARCHERS | SEASON 3
Due to the popularity of seasons 1 and 2, we are pleased to bring back our Masterclass for client-side researchers!
Our complimentary masterclasses are led by RESEARCH STRATEGY GROUP’s senior experts and will give you the tools you need to be successful in this industry.
What you will learn
This program is designed to give you a deeper understanding of how to uncover consumer needs and leverage advanced research techniques to keep up with this quickly evolving industry.
Beginning with the fundamentals of qualitative and quantitative research, our virtual format will allow you to have candid conversations with some of the industry’s leading experts. We will cover brand health, brand positioning, strategic foresight and go over the application of basic behavioural economics and social science principles.
We want to help set you up for success!
The details
The Masterclass program includes six 90-minute interactive Zoom sessions (weekly on Tuesdays from 5:30 pm to 7:00 pm ET).
It is complimentary and open for all CLIENT-SIDE researchers. Whether you are just starting out or have many years of experience, we can guarantee you will be educated, entertained, and challenged by experts from a variety of industry disciplines.
Contact Melanie Kaplan to register: mkaplan@rsginc.net
curriculum and course leaders
Week 1 | April 13 Fundamentals of Marketing Research – The 5 W’s of Qualitative and Quantitative Research – Jim Peterson, Melanie Kaplan
Week 2 | April 20 The Role of Advanced Analytics & Methods (e.g., Discrete Choice, Segmentation, etc.) – Anne Coulter, Daniel Taylor
Week 3 | April 27 Application of Social Sciences (Psychoanalytics, Behavioural Science, Ethnography, Semiotics, UX and Design Research) – Jim Peterson, Anoushka Gupta, Vanessa Campbell
Week 4 | May 4 Optimizing your Brand for Success – Brand Positioning, Brand Health, Customer Experience – Paul Pacheco
Week 5 | May 11 Laying the Groundwork for the Future of your Business – Innovation and Strategic Foresight –Jim Peterson, Michael Dorr, Tyler Gilchrist
Week 6 | May 18 What You Need to Succeed in a Dramatically Changing Industry – Jim Peterson, Anne Coulter
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