SEASON 4: Masterclass for client-side insights and marketing professionals

Our masterclass program is designed to give you a deeper understanding of how to uncover consumer needs and leverage advanced research techniques to keep up with this quickly evolving industry.

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January 11, 2024

SEASON 4: Masterclass for client-side insights and marketing professionals

Join our 4-week complimentary virtual master class program today!


Registration is now open for this exclusive program offering direct access to our team of experts. Don’t miss this opportunity to boost your skills and network with other marketing and insights professionals. Seats are limited so do not hesitate to get in touch.

Sessions start on Tuesday, January 23rd, and run weekly from 6-7:30 p.m. EST. For more information and to register, email Melanie Kaplan at



Week 1 | Jan 23
It’s Not All Numbers and Tables – Doing Research Differently

  • Fundamentals of marketing research and its many roles in solving business challenges
  • Developing strategies for success in a changing landscape with Foresight
Week 2 | Jan 30
Decision-Making in Real Life – Uncovering what’s driving behaviour
  • Mastering Behavioural Science for actionable insights beyond the ordinary
  • Creating needs-based segments that at highly differentiated and forward-looking
  • Simulating real-world scenarios and consumer decision-making with discrete choice
Week 3 |  Feb 6
Improve and Deepen Engagement – Understanding Customer Experiences
  • What is UX research and when can I use it?
  • Leveraging journey mapping to guide marketing strategy
Week 4 | Feb 13
What consumers are really buying – Positioning your brand
  • Uncovering strategies to align expectations with brand promise
  • Measuring brand perceptions, equity, and health over time
  • Using semiotics and psychoanalytics to uncover subconscious communications


Feedback from past participants


“I am sad to see it end! The topics covered were so interesting and have
proven to be very valuable to my day to day work. The speakers were also very engaging.”

“Such a joy to attend and I really have learned so much and have already
been able to put some of what I have learned to use. It was so nice …
to learn new information about a vast variety of topics.”

“It was great to have such unique and expert presenters
each and every class. I also love how RESEARCH STRATEGY GROUP often has a strong POV.”


Starting: Tuesday, January 23, 2024

Time: 6:00-7:30 p.m. EST / 5:00-6:30 p.m. CST



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