Archive of month: January 2020

Delaware Lottery

Delaware Lottery

RESEARCH STRATEGY GROUP has increased its lottery footprint by beginning to work with Delaware Lottery. The Lottery offers a wide variety of Instant Games; it also operates Video Lottery games and Table Games at the three racetrack casinos: Delaware Park, Dover Downs and Harrington Raceway & Casino. Additionally, Sports Lottery and KENO® is offered at […]
Research Partners Bell

Honoured to be Bell Media’s Research Partner

Bell Media’s Elise Rochefort presented ground-breaking research into the needs’ states that are satisfied by video at the Media Insights and Engagement Conference in New Orleans. Elise captivated the audience of content creators and insights professionals, as she outlined how Bell Media used psychoanalytics and choice-based segmentation to provide them with insights necessary to tailor […]
ICE and the MRS Sports & Gaming Conference

ICE and the MRS Sports & Gaming Conference

Anne Coulter and Jim Peterson will be in London next week to continue to improve Research Strategy Group’s gaming offering. First stop will be ICE, the largest gaming show in the world. Then to the Market Research Society’s Sports and Gaming Conference to learn what’s new in analytics and research in sports betting, fan and […]
Ethnography and RSG

On the Road with Ethnography

Traditional ethnography requires a researcher to become immersed in a field-site for hours, days, weeks or even months to uncover anthropological insights through detailed observation, participation and interviewing techniques. Although business realities might limit the scope of “true” ethnography in applied research, at RESEARCH STRATEGY GROUP we have adopted ethnography as a way of thinking […]
Jessie's Centre

Supporting Jessie’s

Jessie’s  – the June Callwood Centre for Young Women does great work in our community.  Jessie’s helps pregnant teenagers, young parents, and their children through counselling, housing, mentoring and finding employment. Research Strategy Group is a supporter of Jessie’s. They need baby clothes and clothing that young women could wear to job interviews.  If you […]
Mel and Sara

When you love the work you do!

Melanie and Sarah started working together 20 years ago. After taking separate career paths for a few years, the two joined forces again in 2017, co-leading the Healthcare Practice at Research Strategy Group. They have extensive experience and expertise across many therapeutic areas including cardiology, endocrinology, infectious disease, oncology, ophthalmology, gastroenterology, neurology, mental health, women’s […]
Patricia Hughes Hero image

Patricia Hughes joins the growing Research Strategy Group team!

Research Strategy Group is very excited to welcome Patricia Hughes to our US office. She will be working closely with our team to help develop new business. Pat has an extensive market research background with client, ad agency and supplier experience. We are fortunate to be working with Pat who brings such a wide spectrum […]
Top Blog Post

Amy Knowles makes GreenBook’s list of top blog posts

The influential GreenBook has published a list of their most widely read blog posts of 2019. Making the list is RESEARCH STRATEGY GROUP’S own Amy Knowles. Amy penned The Robots are Coming: Look Busy! Which reminds us that despite the recent momentum of AI managing customer interactions, the value of human connection will remain essential. […]
Heather Paris joins Research Strategy Group, Toronto

Heather Paris & Research Strategy Group

Research Strategy Group is pleased to announce a strategic association with Heather Paris, Paris Brand Consulting LLC. This association will strengthen Research Strategy Group’s branding expertise. Heather is the founder of Paris Brand Consulting LLC. A recognized Brand Strategist, she has a proven track record for delivering game-changing solutions, transforming brands in virtually every sector […]