Bret Goble

Bret Goble is the Vice President of Data Analytics within the Quantitative Practice at RESEARCH STRATEGY GROUP. With a passion for uncovering actionable insights, Bret specializes in connecting data points to develop strategies that drive impactful business and brand outcomes.

Known for addressing complex business challenges, Bret works collaboratively across industries, organizations, and teams to deliver comprehensive and practical solutions. His expertise includes advanced statistical modeling, marketing science techniques, decision-support modeling, and financial analysis.

Throughout his extensive career, Bret has led a variety of high-impact initiatives including boosting revenue for retailers, manufacturers, and municipalities through strategic pricing initiatives, optimizing shelf sets, packaging, and new product development for CPG/FMCG firms, and enhancing the efficiency of advertising investments by reallocating millions in spend through market mix modeling.

Bret holds a Master of Business Administration from the Kelley School of Business at Indiana University and a bachelor’s degree in Geography from Humboldt State University in California. His work continues to shape strategic decisions for organizations of all sizes around the globe.