Shopper Insights Solutions

Understanding consumer attitudes and behaviour is fundamental, but remember that every consumer needs to be a shopper first.  So the stakes are high to understand shopper dynamics at a granular level.

We deploy a cutting-edge methodological tool kit to illuminate your most important shopper dynamics including:

Purchase Journey

What is the chain of events and influences that lead to the moment of truth when a purchase is made?  And what are the points along the journey that we can influence to tilt that purchase in our favor?  Turbocharge your socialization of new journey insights with a visual purchase journey map.

Shopper segmentations

Boost your retail “Closure Rates” with an intimate understanding of what matters most to different shopper groups.  Unlike most segmentation approaches that rely on scaled responses, we build our segmentations based on behavioral data.  This results in segmentations that reflect real differences in needs- with segments that are highly differentiated from one another and thus more efficiently targeted.

Shopper decision trees and assortment optimization

Identifying the hardest working and most efficient product assortment to maximize the productivity of either physical or digital “Space”.   Behavioral choice exercises identify the category “Decision Tree” which is then applied to all possible assortment solutions to identify the optimal mix.  Sophisticated statistical modeling incorporates switching patterns, walk rates, and variety vs duplication dynamics.

Merchandising effectiveness

How is the category (or brand) best presented to the shopper to maximize sales?  We apply a powerful toolkit of methodologies to address this question including digital shopping trips, discrete choice concept evaluations and in-store intercepts.  Solutions can be derived for both physical and digital environments and can be everyday or special promotional presence.