Crowd Intelligence™ Concept Testing
Get more accurate results—for less cost—than traditional testing using the predictive power of crowds.
discover moreThe science behind crowd intelligence is based on James Surowiecki’s “The Wisdom of Crowds” and the logarithmic market scoring rule (LMSR).
People are asked to predict what the market would do—instead of the traditional research approach, which asks what the respondent would be likely to do. This small difference in questioning produces results that are more predictive.
How does Crowd Intelligence provide more accurate feedback for less cost?
- predictions come direct from the marketplace using general population
- highly differentiated results more closely replicate real scenarios
- comments are analyzed with AI to yield powerful insights
- our proprietary platform is flexible
Predict success
Monitor trends
Estimate sales
Assess appeal
more services
Consumer Behaviour Analysis
Encourage desired behaviour by understanding biases and barriers in decision-making.
Human-centred Research & Innovation
Make smarter strategic decisions with our hub of hands-on experts at navATELIER.
Market Segmentation Strategies
Develop effective, targeted strategies based on distinct, stable, and deeply motivating needs
Message Model™
Optimize messaging with a predictive model leveraging the impact of communication elements
Consumer Psychoanalysis
Uncover unconscious drivers of behaviour, which are stable, predictable, motivating, and most satisfying
Brand & Pricing Optimization
Optimize brand and pricing strategies with our highly predictive, pragmatic behavioural model that simulates real decision-making.
Ethnographic Market Research
Discover peoples' unmet, unstated needs by experiencing their lives as they do.
Strategic Foresight & Business Model Innovation
Innovate and build resilience by expanding your assumptions to imagine multiple futures.
UX Research Solutions
Generate and optimize solutions by exploring all aspects of your business that customers interact with
Journey Mapping
Visualize how people act, think, and feel during key interactions to improve and deepen engagement.
Brand Health Strategies
Enhance brand health and optimize brand positioning with future-oriented metrics
Crowd Intelligence™ Concept Testing
Get more accurate results—for less cost—than traditional testing using the predictive power of crowds.
Comments are closed.