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Excited men watching football in streaming on smartphone in bar. Football fans watching game on smart phone and celebrating victory score at pub. Happy supporters cheering and exulting after winning an online bet.

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March 1, 2022

Build empathy towards consumers and internalize insights with our immersive documentaries.

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WEBINAR: Value of strategic partnerships in healthcare | Comprehensive insights integration

January 31, 2022

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Serious men and women sitting in a circle during group therapy, supporting each other.
light-filled modern office with female using tablet

What exactly is a market research online community (MROC)?

January 25, 2022

Online communities elevate qualitative research to new heights by uncovering insights that one can only get by spending time with people.

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Shining a new light on 50+ tourism with our choice-based segmentation protocol

November 24, 2021

The 50+ demographic has always been a critically important group for the tourism industry. Estimates are, one third of all trips are taken by tourists who are over 50.

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close up of female laughing with eyes closed, wearing navy turtleneck, clasping hands together

Creating resilient spaces for future success

November 2, 2021

With so much in flux these days, the current conditions are uniquely suited for businesses to make positive changes to create spaces that are more resilient and inclusive.

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FINALISTS! Market Research Society (MRS) Awards 2021

October 6, 2021

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close up. a group of young business people giving a standing ovation . success concept
close up of nurse in blue scrubs with stethoscope holding older male hand, comforting

Complete market research solutions to support the health + wellness sector

September 15, 2021

Connect with patients, caregivers, and healthcare professionals on a deeper, more motivating, and satisfying level.

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WE THE FANS: Sports in Philadelphia

August 6, 2021

In this special report, we explore the impact of sports in Philadelphia, and the beliefs and expectations of fans.

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Two young boys hoping to catch a fly ball at a Cincinnati Reds baseball game
Stressed and worried man work by night on laptop computer - online social media life and stress for job people - adult male with glasses working with technology at home or office

Promoting safe gambling is critical in a period of strong sector growth

August 4, 2021

New betting platforms and loosening restrictions have led to both new people coming to the world of wagering and existing players spending more - and to increased potential for problem gambling.

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WEBINAR: Using discrete choice to better predict future consumer behaviour and drive in-market success

July 30, 2021

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Shoppers crowd London's Oxford Street (main retail district) on "Black Friday" discount day in the lead up to Christmas