Archive of month: March 2021

SEASON 3: Masterclass for Client-Side Researchers

UPDATE: SPOTS HAVE BEEN FILLED! Please keep in touch if you are interested in upcoming seasons. MASTERCLASS FOR CLIENT-SIDE RESEARCHERS | SEASON 3 Marketer or insights professional? Click here for more information on our NEW Market Research Masterclass for client-side marketers & insights professionals! Due to the popularity of seasons 1 and 2, we are […]
Millennial Indian girl in headphones using laptop at home

INTRODUCING: Market Research Masterclass for Client-Side Marketers & Insights Professionals

UPDATE: SPOTS HAVE BEEN FILLED! Please keep in touch if you are interested in upcoming seasons. MARKET RESEARCH MASTERCLASS FOR CLIENT-SIDE MARKETERS & INSIGHTS PROFESSIONALS | INAUGURAL SEASON  Client-side researcher? Click here for more information on our Masterclass for client-side researchers Season 3! Due to the popularity of our Masterclass for client-side researchers, we are […]

GIVING BACK: Zeynep Aydin leads webinar for Humber College students

We are pleased to announce, Associate Vice President, Zeynep Aydin, been invited to host a webinar at her alma mater, Humber College, International Business Association on April 16th.  Contact her for more details at about our presenter ZEYNEP AYDIN | associate vice president    
Woman's hand using a roll of transparent polyethylene food film for packing products on the pastel blue table. Empty place for text or logo.

Navigating a path away from plastics dependence for a global CPG company

Challenge: The Canadian arm of a global CPG company was looking to navigate a path away from plastics dependence. From product line, to manufacturing investment, to communications, this organization wanted to rethink its core value proposition.   Impact: By connecting how consumers fundamentally think and reason about household products today to a ‘preferred future’ the […]

Has the virus tipped the balance in favour of sports betting?

Sports betting legislation in Canada, US, Australia, and UK Markets have been advancing at varying speeds in the legalization of single-game betting. UK and Australia have been at the forefront of these developments since the early 2000s, while North Americans have been catching up more recently.  Betting on multiple sporting events (known as a parlay) […]

Semiotics Webinar

IN CASE YOU MISSED IT: highlights from our Semiotics webinar In the most recent installment of our webinar series, Dr. Shirsha Ganguly demonstrated how to use semiotics to understand consumers’ emotional and cognitive reactions to visual communication. Understanding semiotics can provide a deeper insight into the effectiveness of your brand, packaging, advertising, and other messaged […]

Congratulations Anne Coulter

Women in Leadership Highlight We couldn’t be more proud of one of this year’s nominees for RBC Canadian Women Entrepreneur Awards, RESEARCH STRATEGY GROUP’s very own Anne Coulter, Managing Director.  This prestigious award celebrates the achievements of the most impactful women who have demonstrated excellence from economic growth to social change, across multiple sectors. Anne […]