Joe Beier

Joe is a senior executive in the Insights and Consulting space and has been applying his creative problem-solving skills to help clients build their businesses for over 20 years. He is passionate about finding the deeper insights that drive consumer behavior and then collaborating with clients to turn those insights into real marketplace initiatives.

Joe joins RESEARCH STRATEGY GROUP following a 12-year career at market research firm GfK, in their North American Consumer Insights team. Prior to GfK, Joe held leadership positions at companies including Johnson & Johnson, Church and Dwight, and Meridian Consulting. He was a co-founder of Interscope, a shopper marketing agency later acquired by GfK.

Joe is based in New York and holds a BA degree in Economics from Bates College and an MBA from the University of Michigan.