Archives of Packaged Goods

A major CPG company needed to align and differentiate their ice cream portfolio to better meet consumer needs and occasions within the category For the first time in their history the client was able to put consumer needs at the heart of their marketing strategy and build strategy plans to ensure that each brand could […]

Our client wanted to examine the role of infant formula programs and brand influence. Our work with expectant and new Moms led to a better understanding of milestones and pain points in the health and wellness of their baby. Caring for infants is a highly personal learning journey – especially for first time Moms. Not […]

A Canadian alcohol manufacturing and distribution company set about to expand a lesser-known spirits brand in the market with established, prestigious brands. In particular, the brand team questioned the feasibility of going head-to-head with the leading brand in Canada. Through psychoanalytics and choice-based segmentation RESEARCH STRATEGY GROUP revealed, playing up the brand’s heritage—not something the […]

Our Client: A publicly traded global food producer has produced high quality protein food products for generations.  The company, a household brand name, was confronting a rapid change in consumer attitudes for the entire protein category. Business reality The company was always conscious of the environmental impacts from its operations and endeavoured to operate with […]

Our Client: An international company that specializes in the manufacturing, design and sales of diamond bridal and fashion jewelry.  The company utilizes leading edge technology to create products for the savvy jewelry consumer.  The company is proficient in the production of Lab Grown Diamonds (LGD), and believes this product has significant growth potential. Lab Grown […]