WEBINAR: Generative design research

How do today’s most forward-thinking companies fill the “fuzzy front end” of innovation with integrated insights and better ideas? By using Generative Design Research to “dream” with your customers.

You are invited to a webinar on Thursday, August 27th (12:00 p.m. EST / 11:00 a.m. CST) where RESEARCH STRATEGY GROUP will discuss Generative Design Research (GDR): a unique approach to co-creation that leads to deeply customer-centric innovations around brand, communications and experiences.

Learn how we leverage the essential tools of framing, metaphoric thinking and mental modeling to explore the deep, unconscious aspects of consumer cognition – where 95% of thinking, feeling, and decision-making takes place – and co-create more effective, resilient strategies.

Please join us on August 27th as we detail our approach to GDR and share examples of how to co-create a seamlessly integrated future and more meaningful experiences…for your customer and your company.

Date: Thursday, August 27, 2020

Time: 12:00 – 1:00 p.m. EST / 11:00 a.m. – 12:00 p.m. CST

about our presenter:

TYLER GILCHRIST | vice president, design & research