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Millennial Indian girl in wireless headphones sit at desk at home working on modern laptop, young ethnic woman in earphones browsing Internet shopping online or studying on computer in living room

INTRODUCING: Market research masterclass for client-side marketers & insights professionals

March 24, 2021

Our new masterclass program is designed to give established marketing professionals an understanding of how to more deeply connect with consumers.

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SEASON 3: Masterclass for client-side researchers

March 24, 2021

Our masterclass program is designed to give you a deeper understanding of how to uncover consumer needs and leverage advanced research techniques to keep up with this quickly evolving industry.

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Giving back: Zeynep Aydin leads webinar for Humber College students

March 24, 2021

We are pleased to announce, Zeynep Aydin, has been invited to host a webinar at Humber College, International Business Association.

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Has the virus tipped the balance in favour of sports betting?

March 5, 2021

The tides have changed for the future of sports betting. Markets have been advancing at varying speeds in the legalization of single-game betting.

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Customer in supermarket, from behind while she looks at shelves of milk in cartons and jugs

IN CASE YOU MISSED IT: highlights from our Semiotics webinar

March 4, 2021

Enjoy highlights from our latest webinar on using semiotics to understand consumers' emotional and cognitive reactions to visual communications.

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Congratulations Anne Coulter!

March 4, 2021

We couldn’t be more proud of one of this year’s nominees for RBC Canadian Women Entrepreneur Awards, RESEARCH STRATEGY GROUP’s very own Anne Coulter, Managing Director.

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RBC logo with "RBC Canadian Women Entrepreneur Awards Presented by Women of Influence"
Customer in supermarket, from behind while she looks at shelves of milk in cartons and jugs

WEBINAR: Semiotics

February 18, 2021

Join us on Tuesday, March 2, for our upcoming webinar on using semiotics to understand consumers' emotional and cognitive reactions to visual communications.

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Warm welcome to Patty and Rain!

January 25, 2021

We are pleased to announce two new team members, Patty Ferentinos and Rain Liu, who joined our team in January.

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The results are in! Global Healthy Eating Study 2020

December 16, 2020

We are pleased to share the results of our 2020 Global Healthy Eating Study, conducting in Canada and 9 International markets.

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WEBINAR: psychoanalytics + choice-based segmentation

December 7, 2020

Join us on Thursday, December 17th for our upcoming webinar on how we use psychoanalytics to develop choice-based segmentations.

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