WEBINAR: Semiotics

Join us on Tuesday, March 2, for our upcoming webinar on using semiotics to understand consumers' emotional and cognitive reactions to visual communications.

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February 18, 2021

WEBINAR: Semiotics

Closeup of beautiful young woman enjoying drinking cola with straw while sitting in a car. Female on a road trip having soft drink.

Leverage visual communication to maximize the power of your brand.

You are invited to an upcoming webinar on Tuesday, March 2nd (12:00pm EDT / 11:00am CDT) to learn more about RESEARCH STRATEGY GROUP uses Semiotics to understand consumers’ cognitive and emotional reactions to the signs and symbols used in brand communications.

During this webinar we’ll discuss how Semiotics has been used to uncover the subconscious properties of key communication touchpoints, such as: brand/logos, advertising, and packaging. Learn how our approach improves product and brand engagement by furthering our understanding of how visual assets drive…

  • emotional involvement / emotional resistance
  • main values communicated and their impact on perceptions of quality, uniqueness, etc.
  • consistency with brand positioning
  • And, review examples of how we integrate discrete choice with leading-edge social science techniques to help marketers develop strategies to drive meaningful market change.

Date: Tuesday, March 2, 2021

Time: 12:00-1:00 EDT/11:00am-12:pm CDT

If you are interested but unable to attend, we encourage you to register and we will send you a recording following the event.

register here

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