Danny Russell

Danny is the founder of his own Marketing Consultancy, DRC, that helps brands and agencies to grow by efficiently creating and using insight, data and analytics. Before that he held senior insight and strategy positions across a 27 year client-side career at Boots, Kraft/Mondelez, British Airways, Sky, PaddyPower and Telefonica O2.

He spent 4 years on the AURA Council serving as Chair in 2010-11 as well as 4 years on the Board (2 years as Chair) of the Market Research Society (MRS). He holds several Non-Executive Director/Advisor positions with agencies and suppliers across the sector; is a Life Fellow of the MRS and recipient of the Insight 250 Legend Award.