WEBINAR: Designing for behaviour change, a BSci approach

You are invited to an upcoming webinar on Thursday, April 29th (12:00pm EDT / 11:00am CDT) where RESEARCH STRATEGY GROUP will explain how we use Behavioural Science to understand the “systematically irrational” consumer and develop strategies to help clients shape favourable consumer decision-making and behaviours.

Specifically, this session will focus on the COM-B model of behaviour, a diagnostic framework that covers a wide range of behavioural factors and identifies what needs to change in the person and/or the environment.

During the session we’ll discuss how to successfully…

• Use behavioural science frameworks and tools to pinpoint the most salient determinants of consumer behaviour
• Design effective ‘nudges’ to change how consumers behave
• Create more favourable marketing & communication outcomes

Date: Thursday, April 29, 2021

Time: 12:00-1:00 EDT/11:00am-12:pm CDT

If you are interested but unable to attend, we encourage you to register and we will send you a recording following the event.