WEBINAR: Applied Ethnography

Its a good time to (re)immerse yourself in your customers’ lives.

Learn how leading organizations ensure they have a current, clear-eyed view of customers’ lived experiences. Explore how understanding context and culture can uncover deeply-rooted, unmet consumer needs.

You are invited to a webinar on Wednesday, July 8th (12:00 p.m. EST / 11:00 a.m. CST) where RESEARCH STRATEGY GROUP will discuss our unique approach to Applied Ethnography; the linkage of leading-edge social science techniques with ethnographic-led, in-situ consumer immersions.

With so many peoples’ lived experiences reshaped over the past few months, applied ethnography has never been more valuable. Using an array of digital approaches – e.g., digital diaries, ethno-semiotic journals, live in-situ web interviews – we have not missed a beat in keeping a pulse on emergent consumer behaviours; the cultural, the social, the personal; and the psychological.

Please join us on July 8th to learn more about how Applied Ethnography can lead you to deeper, more actionable level of understanding can help you drive improved consumer experiences, products, and communications.

Date: Wednesday, July 8, 2020

Time: 12:00 – 1:00 p.m. EST / 11:00 a.m. – 12:00 p.m. CST