Our commitment to innovation

We are thrilled to announce that we were named one of the top 50 most innovative suppliers in the 2022 Greenbook Innovation Trends (GRIT) report. We are particularly proud of our performance on 3 key rankings:

#37 most innovative research supplier

#16 top full-service agency

#15 top strategic consultancy

First and foremost, we want to sincerely thank those who voted for us, particularly our clients – many of whom we consider our long-term strategic partners.

Our commitment to innovation focuses on 3 main aspects:

1. Diverse Talent

Our creative, talented team of professionals have advanced degrees and come from diverse backgrounds. While our approaches and lived experiences may differ, we all share a passion for learning as much as we can about consumers’ unconscious needs and motivations and uncovering the unique insights brands need to stand out. We believe, diversity leads to richer, nuanced, and more sophisticated outcomes.

2. Forward-Looking Recommendations

We believe in delivering forward-looking recommendations to help our client partners strategically navigate an increasingly uncertain future. This means we do not rely on traditional approaches (e.g., rating scales, standard concept tests, claimed behaviours, etc.), which add unnecessary noise. Instead, we use the latest techniques to help us uncover consumers’ complex, often unconscious, needs that are more stable and predictive.

3. Custom Solutions

To address our clients’ critical business issues, we custom design the most appropriate method for delivering the actionable strategic recommendations they need. This often leads to exploring new ways of doing things. If objectives are best met with technology, such as virtual reality or video capture, then that is what we do. If it requires a unique blend of experts, great! Whatever our solution, our client partners can depend on our robust, reliable, and decision-ready results.

Stay tuned for more exciting news coming soon!

Get in touch to learn more about putting our innovative team to work for your brand.