October 2020 - RESEARCH STRATEGY GROUP

Make decision which way to go. Walking on directional sign on asphalt road.

IN CASE YOU MISSED IT: Behavioural Science webinar

In the fourth of our webinar series, Dr. Marina Rain explores different ways you can leverage behavioural science to better understand your customers. Check out the webinar below. Questions? Please reach out to Marina Rain at marinarain@rsginc.net about our presenter MARINA RAIN | senior research director, behavioural science

2 years ago

Innovative input to develop new VISA credit card for travelers

A large financial service firm sought innovative input to development of a new Visa credit card designed to enhance traveler’s experience. In the crowded credit card field, modeling optimal benefits and fees of a new card are key. This research identified a niche that, even with high annual fees, provided important and desired perks for […]

2 years ago

Consumer needs at the heart of strategy for ice cream portfolio

A major CPG company needed to align and differentiate their ice cream portfolio to better meet consumer needs and occasions within the category For the first time in their history the client was able to put consumer needs at the heart of their marketing strategy and build strategy plans to ensure that each brand could […]

2 years ago

happy and excited celebrating victory expressing big success, power, energy and positive emotions. Celebrates new job joyful

Restructuring and developing a longstanding loyalty program

A national lottery organization initiated work to understand how to restructure and develop a longstanding loyalty program. The objectives were to streamline the program offering, maximize members’ interest and usage, and attract new members. Members and non-members of the loyalty program exhibited very different behavior and an integral gaming segment analysis teased out the low […]

2 years ago

Cute baby boy drinking from bottle. Smiling child is 7 months old.

Role of infant formula programs and brand influence

Our client wanted to examine the role of infant formula programs and brand influence. Our work with expectant and new Moms led to a better understanding of milestones and pain points in the health and wellness of their baby. Caring for infants is a highly personal learning journey – especially for first time Moms. Not […]

2 years ago