Archive of month: February 2020

Master Class Launch

RESEARCH STRATEGY GROUP hosted its first Master Class for client-side researchers this week. The group of attendees were very impressive, coming from a variety of backgrounds and sectors. They asked some really good questions and had interesting points of view on a number of subjects. The point of these sessions is not only to teach […]


Last week RESEARCH STRATEGY GROUP was in the UK at ICE 2020, the global launching pad for new gaming technology. It’s exciting to see that responsible gambling is being showcased in the Consumer Protection Zone where one of the world leaders, Canada’s Responsible Gambling Council, had a prominent presence. Congratulations to Shelley White for her […]

HEATHER PARIS | brand strategist

Heather is the founder of Paris Brand Consulting LLC.  A recognized Brand Strategist, she has a proven track record for delivering game-changing solutions, transforming brands in virtually every sector that impacts people’s needs and wants. Heather is known for tackling brand challenges head-on. In the new reality of continually accelerating change, she relentlessly pursues a […]

PAT HUGHES | business consultant

Pat has an extensive market research background with client, ad agency and supplier experience. We are fortunate to be working with Pat who brings such a wide spectrum of research design experience, deep client relationships, and executive responsibilities in global research companies. Her expertise in advising on diverse business issues and designing strategic research to […]
Holstein cows in the pasture

A global food producer confronts sustainability

Our Client: A publicly traded global food producer has produced high quality protein food products for generations.  The company, a household brand name, was confronting a rapid change in consumer attitudes for the entire protein category. Business reality The company was always conscious of the environmental impacts from its operations and endeavoured to operate with […]
engagement ring

A luxury goods company grapples with product adoption

Our Client: An international company that specializes in the manufacturing, design and sales of diamond bridal and fashion jewelry.  The company utilizes leading edge technology to create products for the savvy jewelry consumer.  The company is proficient in the production of Lab Grown Diamonds (LGD), and believes this product has significant growth potential. Lab Grown […]