Humanity + RESEARCH STRATEGY GROUP
Humanity and RESEARCH STRATEGY GROUP are pleased to announce a partnership focused on universal wellbeing and how, through behavioural science, brands can have a positive impact in society and in people’s lives.
Our work together will primarily use our “Wellbeing Framework”. This is based on elevating four dimensions of wellbeing: functional wellbeing (being able to carry out basic tasks for everyday living), esteem wellbeing (feeling good about themselves and who they are), social wellbeing (feeling able to make valuable contributions to society and other people) and transformational wellbeing (feeling like they are evolving and growing as a person). The approach begins by understanding what a client’s target needs to elevate those dimensions, and then determines how those needs pertain to a client’s category and then to their brand.