Zeynep Aydin Joins Research Strategy Group as Associate Vice President

Zeynep brings 25+ years of experience in providing strategic direction to blue-chip clients and building brands. She has extensive international experience as a senior bilingual research practitioner across a broad range of industries and research techniques.

She spent the first 15 years of her career as a strategist and executive in the advertising industry, winning new business and effectiveness awards and steering her agencies to the top. She has also co-authored a research paper on the United Nations Development Program that won an ESOMAR Congress Excellence Award.

Zeynep is a graduate of Bosphorus University specializing in Business Administration, with a major in Marketing Management. She earned a Post-graduate certificate from the Research Analyst Program at Humber College. She holds a Certified Marketing Research Professional designation.

Zeynep can be reached at zeynepaydin@rsginc.net

Vesika Aydin, Associate VP