Will cannabis change shopping?

Contrary to adjacent categories, Canadians predict cannabis sales will be greater online than in store. Noting reasons of everything from privacy to laziness, Canadians predict that one year after legalization, sales in Ontario at the government controlled OCS will be greater online than in the newly opened retail stores.

While this seems intuitive, it raises a question about behaviours in adjacent categories, like alcohol. The LCBO (and other retailers) have been trying to drive their online sales of alcohol with relatively slow adoption. Perhaps cannabis is an adjacent enough category that it could shift shopping behaviour in beverage alcohol, and make online purchasing more acceptable in Ontario.

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Source: Research Strategy Group, Canadian Intelligence Report, Toronto: June 15, 2018.