what we do

RESEARCH STRATEGY GROUP is an insights agency focused on innovation. We use a range of qualitative and quantitative methodologies. We work in many sectors with particular expertise in packaged goods, financial services, beverage alcohol, pharmaceutical/health care, and gaming. We are constantly innovating, always pursuing predictive techniques and developing the latest models, to help you make decisions based on what is going to happen, not what has already taken place.
Father and son playing

Psychoanalytics

Psychoanalytics uncovers the unconscious drivers of behaviour, and which are more stable, more predictable, more motivating, and most satisfying.
Young lady smiling

Behavioural Science

Apply a behavioural science lens to uncover subconscious biases, triggers, and barriers in decision-making.
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Choice-Based Segmentation

RESEARCH STRATEGY GROUP is a North American leader in sophisticated, highly actionable segmentation based on distinct, stable needs uncovered through BSci. and psychoanalytics.
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Crowd Intelligence

Crowd Intelligence utilizes the predictive power of groups to provide more accurate feedback—for less cost—than traditional testing.
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Message Model

Message Model measures the impact of communication elements to build a model that optimizes messaging.
Customer in supermarket

Discrete Choice Modeling

Discrete choice modeling most closely approximates target audience decision-making, resulting in a highly predictive, pragmatic behavioural model.
Two women talking at a store

Applied Ethnography

Applied ethnography discovers consumers' unmet, unstated needs by immersing, observing, and experiencing their lives as they do.
Rikki Chan on a bike

Journey Mapping

Journey mapping visualizes how a consumer acts, thinks, and feels during key interactions at various touchpoints along the path to purchase.
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Data Science & AI

In partnership with VEER AI, we provide seamless integration of custom research and big data.
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Pricing Strategy

Optimize pricing strategies to achieve higher revenue and profits at the brand, portfolio or category level.
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Strategic Foresight

With Strategic Foresight, you can contemplate multiple plausible futures to reframe strategy and innovation for resilience.