what do people really buy when they buy your product or service

What makes customers buy your product? Is it good price, convenience and/or great customer service? You’d better hope not, because all of these things can be competitively duplicated and none of them will drive customer loyalty. A brand’s call-to-action is essentially emotional, and great brands also provide logical arguments to rationalize and reinforce the emotional drivers. Research Strategy Group works with renowned psychotherapist Thelma Beam to apply psychoanalytics principles to marketing challenges. Contact tanyaploen@rsginc.net for information on how to uncover the unconscious program that drives behaviour.