Innovative input to develop new VISA credit card for travelers

Cycling in Seattle.

A large financial service firm sought innovative input to development of a new Visa credit card designed to enhance traveler’s experience.

In the crowded credit card field, modeling optimal benefits and fees of a new card are key. This research identified a niche that, even with high annual fees, provided important and desired perks for card holders.  Combining travel benefits along with loyalty elements result in a card offer that travelers are willing to choose over their current cards.

We administered an online survey to current customers, frequent travelers, holder of other high-travel cards.

 

About methodologies used:

Discrete Choice Modeling