Archives of #virtual reality

Research Strategy Group’s Vanessa Campbell presents at the QUAL360 conference in Washington D.C.

Thanks to everyone who came to see Research Strategy Group’s Vanessa Campbell present at the recent QUAL360 conference on the power of VR in qualitative research in Washington D.C (https://na.qual360.com). Our session presented a case study on a recent ground-breaking VR-powered study where Research Strategy Group partnered with OLG to create fully immersive virtual renderings […]

Vanessa Campbell to present at the QUAL360 conference in March

Research Strategy Group is excited to announce that Vanessa Campbell will be presenting at the QUAL360 conference on the power of VR in qualitative research.  For more details on the session, and to book your ticket with the Research Strategy Group promo code found in the image below, visit this link: https://na.qual360.com/sessions/exploring-power-vr-qualitative-research/

Research Strategy Group technology update

In our ongoing effort to support and shape the future of the market research industry, we are continuously experimenting with new technologies, looking for better and faster ways to generate more usable and more impactful insights. Here, we’d like to share a few of the technologies that we’re particularly excited about: virtual and augmented reality   […]

This is what we mean when we say VR gives us super-powers…

In designing a qualitative research approach, striking the right balance between ‘realism’ and ‘control’ – between capturing natural unbiased behaviours, and exerting the necessary level of environmental or experimental control – can be a challenge.  One of these comes at the expense of the other, so there’s always some kind of trade-off (see the accompanying […]

virtual ethnography, and what we’ve learned so far…

We have just completed a virtual ethnographic research initiative, designed to help our clients create an exciting new environment for their customers. And we are as excited as ever about the power of VR as a research tool moving forward. Leveraging the best of the emerging VR technologies, we will continue to evaluate and optimize concepts […]

introducing our VR studio – deeper insights through VR

We are excited to have integrated a room scale VR studio into our offices, and of course into our research approaches.  With the help of our talented 360 photographers and 3D content developers, we are immersing research respondents into alternate worlds, to get new, richer kinds of consumer insights.  If you’d like to understand how […]

new frontiers with virtual reality

  All this talk of the iPhone turning 10 takes me back to my favourite time as a design researcher. A time when best practices weren’t yet established. A time when the market was so fragmented, physical keyboards were given the same attention as touch keyboards, and the stylus was in the running to become the universal […]