Archives of #Tanya Ploen

coming of age during the digital era

Eight years ago I packed up my life in Ontario and moved to Australia. I was an early 20-something seeking experiences and adventures as a backpacker. I knew no one, and spent a year traversing the country: the cities, the country towns, the outback, and the islands. The only technology I carried with me was […]

in defense of focus groups

Focus groups get a lot of flak. They are sometimes accused of failing as a research methodology for many reasons – being held in an unnatural setting, encouraging groupthink, and glossing over the complexities of human behavior and thought processes.   No research methodology is without flaws but these are the top 5 reasons why […]