Archives of #sarah parnes

multiple points of view: using a collaborative approach

As researchers, we put a great deal of trust in our methodologies and sample sizes. We would never make a recommendation or provide insights based on a sample size of one. Whether working on quantitative or qualitative studies, ensuring we get a robust sample of respondents that provide multiple points of view is critical in […]

SARAH PARNES | senior vice president, healthcare

Sarah is a qualitative and quantitative research specialist with over 20 years of market research experience in Canada and the US.  Her primary focus is healthcare, having worked extensively in the areas of mental health, oncology, neurology, women’s health, gastroenterology, rare & orphan diseases, and CNS disease. Sarah is an innovative and strategic thinker who […]