Archives of #rita huang

Gateway ’17

I was fortunate enough to have the opportunity to attend Gateway ’17 on September 25, where over 3,500 large and small Canadian businesses, entrepreneurs and marketing professionals met to discuss methods to leverage the rising power of Chinese consumer spending, and more specifically, the role Alibaba Group can play in bringing Canada to the Asia […]

mobile research and how short attention span affects survey length

Thanks to smartphones, many people now have seemingly shorter attention spans than ever… which means that questionnaires need to be designed to keep respondents engaged and interested throughout a survey. Digital marketers target those ‘micro-moments’ of when consumers pull out their smartphones to swipe and scroll, whether it is when waiting in line for a […]