Archives of #rimma teper

behavioural science

We recognize that human decision-making is governed by both rational and emotional factors.  Over the years we have continually tried to understand this complex relationship through the use of various approaches such as the use of psychoanalytics, semiotics, ethnography, discrete choice modelling, and choice-based segmentation.  To enhance these tools we have added behavioural science to […]

Rimma Teper joins Research Strategy Group as Vice President, Behavioural Science

We are very pleased to announce that Rimma Teper has joined Research Strategy Group as Vice President, Behavioural Science.  Rimma holds a PhD in Social Psychology from the University of Toronto and has done post-doctoral work at Yale.  She joins us after several years of consulting to head up our Behavioural Science practice.  Please feel […]