Archives of #researchstrategygroup


Has the virus tipped the balance in favour of sports betting?

Sports betting legislation in Canada, US, Australia, and UK Markets have been advancing at varying speeds in the legalization of single-game betting. UK and Australia have been at the forefront of these developments since the early 2000s, while North Americans have been catching up more recently.  Betting on multiple sporting events (known as a parlay) […]

Five Steps to Superior Consumer Segmentation Research

The word segmentation is one of the most overused words in the marketing world today, and arguably one of the most misunderstood. In its most general sense, clients often think they have done a segmentation when they simply create groups of customers that are defined by some business metric. Typical groupings include ones such as […]
Spoke Club event

Spoke Club Event

            Kudos to Dr. Rimma Teper and Anoushka Gupta for their stimulating presentation on the intersection of behavioural science and ethnography! RESEARCH STRATEGY GROUP regularly hosts informative events at the Spoke Club on King Street West. If you would like to be included on our invitation list, please contact Zlata […]

Innovating for a Sweet Tooth

Research Strategy Group international recently used our Crowd Intelligence platform to ask US consumers about potential for different kinds of hard candy. The growing chorus of concern about high fructose corn syrup and artificial sweeteners used in hard candy is clearly having an impact on consumer preferences. US consumers indicated that there was a 71% […]

Congratulations OLG!

For the second time since 2014, the OLG’s Responsible Gambling Program has been voted best in the world. The announcement was made at the recent World Lottery Summit (WLS) in Buenos Aires, Argentina. In particular, the WLA recognized PlaySmart’s strategic approach to responsible gambling, its commitment to continuous improvement and its success in implementing category […]